I’m in a Duluth Trading TV Commercial!
I’m so excited to be a part of the Duluth Trading Company’s “No-Yank Tank” national commercial! Here’s how it happened:
The evening chill had settled in, and the glow of lights lit up the fields. Bob Marley was crooning over the speakers while the sweat of a cold beer trickled down my glass, wetting my hand.
I looked around at the glow of the setting sun, listening to the excited chatter of the crew with whom I had just spent the last five days shooting a national TV commercial as a Duluth Trading Company Woman.
Silently I muttered to myself with a squeal of excitement and gratefulness, โThank you, God.โ
While Iโm not wildly religious, how could I not thank the universe for bringing into existence a life that has afforded me the opportunity to travel and see places I had never seen before?
The location was absolutely beautiful…
How could I not thank the universe for yanking me from a โday jobโ that sucked me into the fear of ever venturing out on my own?
When did these beautiful fields and fun locations become my “office”?
I sipped my beer, enjoying the pizza, and watched the laughing faces around me rewarding themselves for a job well done, celebrating the success of shooting an amazing commercial.
Earlier in the week, I had been comparing myself to the other two models, apprehensive that I was a third wheel that didnโt really belong.
After all, they were tall and thin. And I, dear readers, am tall but curvy with a mom-gut.
They had straight hair. And I, curly hair.
Their pictures graced the pages of the catalog, and mine had barely graced the bottom of their promotional emails.
Their smiling pretty faces hung in the store, inviting customers to be beautiful, strong, and confident. And my pictures were likely stashed in a โCanโt Use Theseโ folder on someoneโs over-crowded external hard drive.
I didnโt want to feel like an insecure teenager, but I couldnโt help but feel like the new kid on the block that had to prove herself worthy of being included with the in-crowd.
We were all three model winners, yet theyโd come so far and were clearly photogenic favorites. (And rightly so. Their pictures were amazing!).
But during that week, as we dined together, laughed together, joked about taking care of our โlady business,โ shared our families, our thoughts, and our opinions on hot topics in current eventsโฆ.it became clear on why we were all there.

We were there because we were beautiful, yes, but because we are bad-asses. Weโre strong women, physically and mentally, in careers that are both physically and mentally demanding. Weโre building things, creating things, digging up things, working in fields, yet still feminine and soft and pretty. Weโre not afraid to work hard and look good while doing it.
Weโre women that go for seconds, who say “yes” to junk food, who love a good beer.
Weโre not fussy and pretentious.
Weโre tomboys at heart who know how to pull our weight, yet are beautiful, inside and out.
And I, power tool and paintbrush in her hand, am one of them.
Photo courtesy of David Nevala
It didnโt matter that theyโre hanging in stores and Iโm not.
It no longer mattered that I havenโt yet been in the catalog. (They earned it, after all).
What mattered is that I was there.
I was included. I was asked.
Someone saw value and potential in me and this blog and what I could bring to the image of being a strong woman.
Yesโbeauty is a woman, tall and thin, with pretty side braids and tendrils framing her face as she sweats it out in the field.
But a beautiful woman also has a mop of curls, a curvy butt, and a power tool and paintbrush in her hand. (She may even have a mom-gut from birthing a litter of kids. HA!)

So I let go of my insecurities this week in trying to find where I belonged and determined that I was now creating a new standard of what strong and beautiful is for a brand that is just beginning to show that side of other types of women.
And as I boarded the plane to head back to Maryland, thoughts of their compliments drift through my mind (โYouโre a natural on cameraโโฆ.โYou take direction in front of the camera so wellโโฆโThe camera loves you!โ) and I feel so blessed to have been given this opportunity to be such a trailblazer.
Photo courtesy of David Nevala
Yes, this is my life now.
This is what Iโm meant to be doing.
There’s no turning back now.
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So, so, so, SO proud of you, Serena! Yay! Once again, your post just made my day! Consider yourself hugged!
Ha! She says she’s not one of the beautiful ones! What’s that make me? Not only that, but I am ooooollllldddd. Well, not ancient, but over 60… But you know what? I enjoy seeing you enjoying your life, and I tell you, you might be surprised to see how much fun getting old can be, too! I love it!
best regards! <3
Congratulations Serena!
Kudos Serena! You are gorgeous!
Congratulations!! Just had to add that thanking god and thanking the universe are two entirely different things. One requires religion, and the other does not. ๐
I’m always amazed to hear that, like me, “someone like you” has insecurities. I think you’re absolutely beautiful, number one, and – B – there’s always someone out there with a bigger ass! lol
Yes, you belong because America, thy name is diversity! And while we all may be sisters under the skin, we come in all shapes and sizes!
I can hardly wait to see this commercial so I can say, “Hey, I know her!’
Well said, Linda! I second everything you’ve written here. Serena, you rock.
Looks like it was a great experience!!
Remembering when you had just left your job and looking at you go, now…. WOW!!
I dont know you personally, but I am sooooo proud of you! Well done!
Awesome!!! Congratulations!
Thank you so much, Christine!! ๐
Congratulations. I have enjoyed the work you’ve done for Ryobi, so not surprised you’re a natural before the camera. I was wondering how the cat situation worked out? And if you were able to track down info on the cat organization I told you about, The Feline Rescue Association? Take care and good luck in your new adventure.