I’m in a Duluth Trading TV Commercial!

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I’m so excited to be a part of the Duluth Trading Company’s “No-Yank Tank” national commercial! Here’s how it happened:

The evening chill had settled in, and the glow of lights lit up the fields. Bob Marley was crooning over the speakers while the sweat of a cold beer trickled down my glass, wetting my hand.

Sunset after filming

I looked around at the glow of the setting sun, listening to the excited chatter of the crew with whom I had just spent the last five days shooting a national TV commercial as a Duluth Trading Company Woman.

Silently I muttered to myself with a squeal of excitement and gratefulness, โ€œThank you, God.โ€

While Iโ€™m not wildly religious, how could I not thank the universe for bringing into existence a life that has afforded me the opportunity to travel and see places I had never seen before?

On the road

The location was absolutely beautiful…

Gorgeous-location-768x1024

Gorgeous location where we shot

How could I not thank the universe for yanking me from a โ€œday jobโ€ that sucked me into the fear of ever venturing out on my own?

When did these beautiful fields and fun locations become my “office”?

I sipped my beer, enjoying the pizza, and watched the laughing faces around me rewarding themselves for a job well done, celebrating the success of shooting an amazing commercial.

Picture of crew - 3

Earlier in the week, I had been comparing myself to the other two models, apprehensive that I was a third wheel that didnโ€™t really belong.

After all, they were tall and thin. And I, dear readers, am tall but curvy with a mom-gut.

They had straight hair. And I, curly hair.

Their pictures graced the pages of the catalog, and mine had barely graced the bottom of their promotional emails.

The models and makeup artist

Their smiling pretty faces hung in the store, inviting customers to be beautiful, strong, and confident. And my pictures were likely stashed in a โ€œCanโ€™t Use Theseโ€ folder on someoneโ€™s over-crowded external hard drive.

I didnโ€™t want to feel like an insecure teenager, but I couldnโ€™t help but feel like the new kid on the block that had to prove herself worthy of being included with the in-crowd.

We were all three model winners, yet theyโ€™d come so far and were clearly photogenic favorites. (And rightly so. Their pictures were amazing!).

But during that week, as we dined together, laughed together, joked about taking care of our โ€œlady business,โ€ shared our families, our thoughts, and our opinions on hot topics in current eventsโ€ฆ.it became clear on why we were all there.

On break for lunch

The quaint restaurant where the crew dined!

We were there because we were beautiful, yes, but because we are bad-asses. Weโ€™re strong women, physically and mentally, in careers that are both physically and mentally demanding. Weโ€™re building things, creating things, digging up things, working in fields, yet still feminine and soft and pretty. Weโ€™re not afraid to work hard and look good while doing it.

Weโ€™re women that go for seconds, who say “yes” to junk food, who love a good beer.

Weโ€™re not fussy and pretentious.

Weโ€™re tomboys at heart who know how to pull our weight, yet are beautiful, inside and out.

And I, power tool and paintbrush in her hand, am one of them.

Picture of the crew - 2

Photo courtesy of David Nevala

It didnโ€™t matter that theyโ€™re hanging in stores and Iโ€™m not.

It no longer mattered that I havenโ€™t yet been in the catalog. (They earned it, after all).

What mattered is that I was there.

I was included. I was asked.

Someone saw value and potential in me and this blog and what I could bring to the image of being a strong woman.

Yesโ€”beauty is a woman, tall and thin, with pretty side braids and tendrils framing her face as she sweats it out in the field.

But a beautiful woman also has a mop of curls, a curvy butt, and a power tool and paintbrush in her hand. (She may even have a mom-gut from birthing a litter of kids. HA!)

Picture of crew - 3

So I let go of my insecurities this week in trying to find where I belonged and determined that I was now creating a new standard of what strong and beautiful is for a brand that is just beginning to show that side of other types of women.

And as I boarded the plane to head back to Maryland, thoughts of their compliments drift through my mind (โ€œYouโ€™re a natural on cameraโ€โ€ฆ.โ€You take direction in front of the camera so wellโ€โ€ฆโ€The camera loves you!โ€) and I feel so  blessed to have been given this opportunity to be such a trailblazer.

Picture of the crew

Photo courtesy of David Nevala

Yes, this is my life now.

This is what Iโ€™m meant to be doing.

There’s no turning back now.

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68 Comments

  1. Julie Gallegos says:

    So, so, so, SO proud of you, Serena! Yay! Once again, your post just made my day! Consider yourself hugged!

  2. Linda Weeks says:

    Ha! She says she’s not one of the beautiful ones! What’s that make me? Not only that, but I am ooooollllldddd. Well, not ancient, but over 60… But you know what? I enjoy seeing you enjoying your life, and I tell you, you might be surprised to see how much fun getting old can be, too! I love it!
    best regards! <3

  3. Linda Brown says:

    Kudos Serena! You are gorgeous!

  4. Congratulations!! Just had to add that thanking god and thanking the universe are two entirely different things. One requires religion, and the other does not. ๐Ÿ™‚

  5. Linda Moore says:

    I’m always amazed to hear that, like me, “someone like you” has insecurities. I think you’re absolutely beautiful, number one, and – B – there’s always someone out there with a bigger ass! lol

    Yes, you belong because America, thy name is diversity! And while we all may be sisters under the skin, we come in all shapes and sizes!

    I can hardly wait to see this commercial so I can say, “Hey, I know her!’

    1. Well said, Linda! I second everything you’ve written here. Serena, you rock.

  6. Jodi Jackson says:

    Looks like it was a great experience!!

  7. Remembering when you had just left your job and looking at you go, now…. WOW!!
    I dont know you personally, but I am sooooo proud of you! Well done!

  8. CHRISTINE HANEY says:

    Awesome!!! Congratulations!

  9. Linda Reed says:

    Congratulations. I have enjoyed the work you’ve done for Ryobi, so not surprised you’re a natural before the camera. I was wondering how the cat situation worked out? And if you were able to track down info on the cat organization I told you about, The Feline Rescue Association? Take care and good luck in your new adventure.

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