I’m in a Duluth Trading TV Commercial!

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I’m so excited to be a part of the Duluth Trading Company’s “No-Yank Tank” national commercial! Here’s how it happened:

The evening chill had settled in, and the glow of lights lit up the fields. Bob Marley was crooning over the speakers while the sweat of a cold beer trickled down my glass, wetting my hand.

Sunset after filming

I looked around at the glow of the setting sun, listening to the excited chatter of the crew with whom I had just spent the last five days shooting a national TV commercial as a Duluth Trading Company Woman.

Silently I muttered to myself with a squeal of excitement and gratefulness, “Thank you, God.”

While I’m not wildly religious, how could I not thank the universe for bringing into existence a life that has afforded me the opportunity to travel and see places I had never seen before?

On the road

The location was absolutely beautiful…

Gorgeous-location-768x1024

Gorgeous location where we shot

How could I not thank the universe for yanking me from a “day job” that sucked me into the fear of ever venturing out on my own?

When did these beautiful fields and fun locations become my “office”?

I sipped my beer, enjoying the pizza, and watched the laughing faces around me rewarding themselves for a job well done, celebrating the success of shooting an amazing commercial.

Picture of crew - 3

Earlier in the week, I had been comparing myself to the other two models, apprehensive that I was a third wheel that didn’t really belong.

After all, they were tall and thin. And I, dear readers, am tall but curvy with a mom-gut.

They had straight hair. And I, curly hair.

Their pictures graced the pages of the catalog, and mine had barely graced the bottom of their promotional emails.

The models and makeup artist

Their smiling pretty faces hung in the store, inviting customers to be beautiful, strong, and confident. And my pictures were likely stashed in a “Can’t Use These” folder on someone’s over-crowded external hard drive.

I didn’t want to feel like an insecure teenager, but I couldn’t help but feel like the new kid on the block that had to prove herself worthy of being included with the in-crowd.

We were all three model winners, yet they’d come so far and were clearly photogenic favorites. (And rightly so. Their pictures were amazing!).

But during that week, as we dined together, laughed together, joked about taking care of our “lady business,” shared our families, our thoughts, and our opinions on hot topics in current events….it became clear on why we were all there.

On break for lunch

The quaint restaurant where the crew dined!

We were there because we were beautiful, yes, but because we are bad-asses. We’re strong women, physically and mentally, in careers that are both physically and mentally demanding. We’re building things, creating things, digging up things, working in fields, yet still feminine and soft and pretty. We’re not afraid to work hard and look good while doing it.

We’re women that go for seconds, who say “yes” to junk food, who love a good beer.

We’re not fussy and pretentious.

We’re tomboys at heart who know how to pull our weight, yet are beautiful, inside and out.

And I, power tool and paintbrush in her hand, am one of them.

Picture of the crew - 2

Photo courtesy of David Nevala

It didn’t matter that they’re hanging in stores and I’m not.

It no longer mattered that I haven’t yet been in the catalog. (They earned it, after all).

What mattered is that I was there.

I was included. I was asked.

Someone saw value and potential in me and this blog and what I could bring to the image of being a strong woman.

Yes—beauty is a woman, tall and thin, with pretty side braids and tendrils framing her face as she sweats it out in the field.

But a beautiful woman also has a mop of curls, a curvy butt, and a power tool and paintbrush in her hand. (She may even have a mom-gut from birthing a litter of kids. HA!)

Picture of crew - 3

So I let go of my insecurities this week in trying to find where I belonged and determined that I was now creating a new standard of what strong and beautiful is for a brand that is just beginning to show that side of other types of women.

And as I boarded the plane to head back to Maryland, thoughts of their compliments drift through my mind (“You’re a natural on camera”….”You take direction in front of the camera so well”…”The camera loves you!”) and I feel so  blessed to have been given this opportunity to be such a trailblazer.

Picture of the crew

Photo courtesy of David Nevala

Yes, this is my life now.

This is what I’m meant to be doing.

There’s no turning back now.

Here’s the Duluth Trading Company “No-Yank” Commercial!

So excited that this commercial has aired on DIY Network, HGTV, MSNBC, OWN Network, Lifetime, and more!

Thanks for following along on this journey!

 

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68 Comments

  1. Patricia Hoffman says:

    Congrats on the commercial! With your strength and enthusiasm, I am not surprised at all in your success. Don’t put yourself down, you are beautiful AND smart too. I admire you and have learned so much about DIY’ing since reading your blog….you inspire me!! Keep up the good work!!

  2. Kudos to you Serena, and honestly, I’m not surprised at all that you were asked to be in the commercial. You have a lot going on, and apparently your mama knows it. 🙂

    I’m sure you will keep us advised of when the commercial airs.

    congrats to you!

    gail

  3. You’re beautiful Serena! Congrats on your success! You’re doing a great job & I love your blog!

  4. I was just thinking that there had been no mail from you in awhile and hoping everything was ok. Boy is it ever OK! Off on another adventure and making new friends.
    When you jumped off the edge, you sure landed in the right place:) Every time I open your email, I do it with a smile on my face knowing that your enthusiasm will jump right off the screen and, whatever I am feeling at the time, I will have a smile in my brain for sometime afterwards. Thank you for being you and sharing “you” with all of us.

    1. Jean Karpowich(Jeanie in NJ) says:

      ” I will have a smile in my brain for sometime afterwards.”

      Karen, I love that sentiment and I quite agree! 🙂

      – Jean

  5. Oh! dear! you’r so, so, so, Gorgeous like all your friends here said, dear you’r there cause you earned, cause you’r a great, you’r hard working mom, woman, friend,sister, etc, helping others, you don’t see the gift you are for a lot of people like me, that we looking for someone like you to show us, to teach us, to cheer up! Congratulations for all that happens to you at this moment! and for all that’s coming!

  6. Way to go Serena! And you are beautiful and oh so talented!

  7. Pam Foster says:

    You go girl! And don’t be silly. You’re beautiful. Of course they chose you!!! ????????. Keep up the great work and keep keeping it real!!!

  8. You go Girl! Have fun and enjoy all the fruits of your blog, one reason I joined your blog is because, You keep it real.

  9. Good gracious, woman! You are gorgeous, curls and mommy gut included. (man, I wish I had curls–I already have the mommy gut!) You have worked very hard and have earned every ounce of success you have achieved. You took the risk that most of the rest of us are afraid to take, and it has paid off handsomely for you. Keep it up–this is just the beginning!

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