“Do you want to go wide or do you want to go deep?”
That’s the question that stopped me in my tracks this morning and was the inspiration for this blog post.
You know those moments when you’re so inspired you just have to stop and reflect on what you’ve just experienced?
This post is that reflection.
You see, I follow a guy named Gary Vaynerchuk.
If you’d never seen him before, the first time you do, he’s quite intense: in your face, no “B.S.,” overly confident (bordering on arrogant), but knows his stuff.
He grew his family’s wine business right out of college, became a best-selling author , and things I watch from him are all no-nonsense business pep talks.
Since my blog is my business, I’m always interested in his point of view and advice.
So when he asked in a recent video, “Do you want to go wide or do you want to go deep?” he summed up in a few words but I have felt inside regarding this industry known as blogging.
Going Wide Vs. Going Deep
I feel that much of the content that gets created online is put there to cast nets very wide: to pull in as many readers as possible, to pull in page views…people striving to make every post and project or article the ultimate “pin-worthy” content.
As a result, the quality sucks, the explanations are lacking, and the real value may not exist.
When it’s all for pins and share, it just scratches huge surface areas of the blogosphere.
For me, though, I want to go deep.
I want to dig holes in the blogosphere.
Mind you, it might be a narrow hole right now, but I want it to penetrate the blogosphere.
Every day that hole gets a little wider and wider, but it’s also getting deeper and deeper.
When I create content here on Thrift Diving, I want it to mean something to you.
I want it to truly inspire people to pick up a paint brush.
To pick up a power tool.
To start making over a room that wasn’t making you or your home happy.
Of course I want pins and traffic. Many bloggers need clicks and pins to support their income through ad revenue.
But it all means nothing if I am not truly impacting your life.
It all means nothing if someone just clicks over and then leaves and we develop no relationship or conversation.
What I do here on this blog has to be meaningful, valuable, and helpful.
And I may not have 10,000 email subscribers (I’ve got about 5,000)… I may not have 100,000 Facebook friends (I’ve got 28K)… and I may totally suck on Instagram and Pinterest.
And it may be easy to get discouraged when I pour my heart and soul into a post that only gets pinned 15 times versus another blogger’s 5,000 pins.
But if one of those 15 people took action or became a better DIY’er because of something I said or did, then those 15 people count way more than the 5,000 people that did nothing.
I’d rather go deep than wide any day.